Recently found on Ad Age, something brilliantly sensible which we should all be reading every bloody day.
Even though there may not be a one-size-fit-all formula, it’s quite baffling how even established digital agencies so often overlook the basic, common-sense things. (Ahem… yes, we do plead guilty ourselves too.)
But hey, the first step is overcoming denial, right?
Oh, and wish you a shockingly terrific 2010.