Recently found on Ad Age, something brilliantly sensible which we should all be reading every bloody day.

A Small Agency’s Guide to Going Digital

Even though there may not be a one-size-fit-all formula, it’s quite baffling how even established digital agencies so often overlook the basic, common-sense things. (Ahem… yes, we do plead guilty ourselves too.)

But hey, the first step is overcoming denial, right?

Oh, and wish you a shockingly terrific 2010.

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