Found this gem today and by god, it’s got to be mandatory viewing for every single person connected to this disproportionately glorified candy-selling business.
So drop whatever you’re doing for an hour and watch Luke Sullivan speak on simplicity in advertising.
‘You will encounter a variety of stupidity so vast in magnitude that you will feel… humbled. And that’s a good place to be small… you will feel [you’re] in the presence of something greater than yourself.’
Well, what can one say to that?