Found this gem today and by god, it’s got to be mandatory viewing for every single person connected to this disproportionately glorified candy-selling business.

So drop whatever you’re doing for an hour and watch Luke Sullivan speak on simplicity in advertising.


Luke Sullivan from on Vimeo.

‘You will encounter a variety of stupidity so vast in magnitude that you will feel… humbled. And that’s a good place to be small… you will feel [you’re] in the presence of something greater than yourself.’

Well, what can one say to that?

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