digiVaasi Becomes The First Indian Digital Agency To Win A Merit At One Show Interactive Awards

 Best Use of Social Media” for Pepsi Tweet20 Campaign
Digivaasi,  has been conferred with a Merit at the One Show Interactive Awards-2013, for the “Best Use of Social Media” for the Pepsi Tweet20 campaign – making it the first ever digital agency from India, to have won this honour.  One of the most prestigious global awards in the world of advertising, One Show Interactive announced the winners, across categories, for 2013, at a ceremony following a cocktail reception, on the 10th of May 2013, in New York City.
The innovative approach and smart use of social media in the Pepsi Tweet20 campaign, has been winning the four-year-old agency praises from both the audiences as well as the industry. Just a month before winning this merit, Digivaasi bagged a Bronze at Goafest 2013, for the same campaign.

Launched for the first time during the T20 season last year, it gained immense popularity with the audiences and Pepsi Tweet20 surfaced as one of the most successful social media campaigns. The campaign recorded over 11,000 tweets, resulting in more than 9.6 million impressions; Twitter had “PepsiT20” trending as a topic for 8 days. And, all of this was done, without any media spends – hence, transforming the campaign into a smashing success.

 Prabhat Bhatnagar, Chief Creative Officer, Digivaasi, said, “India’s love for cricket has remained unprecedented. This, and the fact that India has a fast growing social media audience, was the sponsoring thought behind PepsiTweet20. It is an honor for us to have received awards of such prestige. We at digivaasi, are committed to crafting and facilitating the best possible Digital experiences, while remaining in pursuit of innovation.”

 Homi Battiwalla, Senior Director, Marketing (Colas, Juices and Hydration), PepsiCo India, said, “At Pepsi, we are always looking for exciting experiences for our target audience both on-line and off-line. Pepsi Tweet20 is one of the most exciting concepts that we have seen on Twitter globally. It received a fantastic response last year. With the Pepsi IPL our endeavor is to take the fan experience to the next level and Pepsi Tweet 20 is playing a big role.  We would like to congratulate our partner, Digivaasi for coming up with a winning idea, executing it flawlessly and winning accolades for the same.”

 Looking at the countless accolades that the Tweet20 campaign won last T-20 season, Pepsi has once again launched this “One show Interactive Merit award” winner campaign, on a larger scale- in a better form during the on-going Pepsi IPL.

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Pepsi Tweet20

After many, many sleepless nights, esp. for our tech wizards, our latest campaign is live.

It’s the Pepsi Tweet20 – the first ever cricket tournament played on Twitter!

The idea is simple: Pepsi tweets a ball. You tweet a shot. The right shots get you runs.

But behind the simple idea, there’s a complex gaming engine that lets thousands of people play simultaneously by tweeting shots. It keeps track of every tweet, matches each ball with the right shots to calculate runs, and shows you the score in real time on the website.

You can play by tweeting on your desktop, phone, tablet … any twitter client really. You can also play right from the website, where you can see your live scores, stats, bonus shots and a lot more.

Here’s a little video explaining how it works.

The Tweet20 tournament will have 24 matches, and 6 winners will fly to Sri Lanka with Pepsi to watch the real action live.

From the very first match, #PepsiT20 has been featuring in the top 3 trending topics in India.

Check out the campaign on the Pepsi Tweet20 website.