Hello folks, it’s been a long time since we saw each other. We sincerely apologise!
But the good news is, ‘WE ARE BACK’ and we have something wonderful to tell you.

Another feather has been added to the victory hat of DigiVaasi and this time, it’s golden.
Our Co-founder and Chief Operation Officer, Rahul Bahuguna, has been conferred with
the Business Excellence & Innovative Best Practices Academia Award 2016. He was
dignified with this honour by Mr Sunil Bharti Mittal at the 18th Annual Convocation of
PGDM Students of New Delhi Institute of Management.

NDIM acknowledged the indomitable spirit of Rahul Bahuguna and awarded him for
rewriting the course of India’s growth story of the century. We at DigiVaasi congratulate
him and feel inspired to follow the footsteps of this digital revolutionary.

 Best Use of Social Media” for Pepsi Tweet20 Campaign
Digivaasi,  has been conferred with a Merit at the One Show Interactive Awards-2013, for the “Best Use of Social Media” for the Pepsi Tweet20 campaign – making it the first ever digital agency from India, to have won this honour.  One of the most prestigious global awards in the world of advertising, One Show Interactive announced the winners, across categories, for 2013, at a ceremony following a cocktail reception, on the 10th of May 2013, in New York City.
The innovative approach and smart use of social media in the Pepsi Tweet20 campaign, has been winning the four-year-old agency praises from both the audiences as well as the industry. Just a month before winning this merit, Digivaasi bagged a Bronze at Goafest 2013, for the same campaign.

Launched for the first time during the T20 season last year, it gained immense popularity with the audiences and Pepsi Tweet20 surfaced as one of the most successful social media campaigns. The campaign recorded over 11,000 tweets, resulting in more than 9.6 million impressions; Twitter had “PepsiT20” trending as a topic for 8 days. And, all of this was done, without any media spends – hence, transforming the campaign into a smashing success.

 Prabhat Bhatnagar, Chief Creative Officer, Digivaasi, said, “India’s love for cricket has remained unprecedented. This, and the fact that India has a fast growing social media audience, was the sponsoring thought behind PepsiTweet20. It is an honor for us to have received awards of such prestige. We at digivaasi, are committed to crafting and facilitating the best possible Digital experiences, while remaining in pursuit of innovation.”

 Homi Battiwalla, Senior Director, Marketing (Colas, Juices and Hydration), PepsiCo India, said, “At Pepsi, we are always looking for exciting experiences for our target audience both on-line and off-line. Pepsi Tweet20 is one of the most exciting concepts that we have seen on Twitter globally. It received a fantastic response last year. With the Pepsi IPL our endeavor is to take the fan experience to the next level and Pepsi Tweet 20 is playing a big role.  We would like to congratulate our partner, Digivaasi for coming up with a winning idea, executing it flawlessly and winning accolades for the same.”

 Looking at the countless accolades that the Tweet20 campaign won last T-20 season, Pepsi has once again launched this “One show Interactive Merit award” winner campaign, on a larger scale- in a better form during the on-going Pepsi IPL.

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A little something we did for Blyk (pronounced: Blik) – a new mobile service launched in India by Aircel.

Since it’s exclusively for the youth – no, really: you don’t get it if you’re over 24, we think (which also shattered some illusions about ‘youth’ around here, sadly) – we tried to create a unique look and tone for the service and created a video explaining what it is, apart from a demo and the website.

The video went down well and was aired on TV as well. And it stars our very own creative team!

Hope you find the service interesting (and the video too!).

The same look and tone was carried over to the Aircel Facebook page, along with a neat little contest letting people star in the video too.

Link here, s’il vous plait 🙂

And while we’re at it, wish you a great new year from the digivaasis!

For most of the people there, or should I say ‘delegates’, it was the most fun they’re going to have until April 2011.

And that’s the problem.

It’s not that I have anything against general merriment. I love my King’s beer as much as (probably a lot more than) the next bald guy in low-slung shorts and a clever t-shirt.

I just think the source should be a little closer to the lecture halls and showcase rooms than the silly little insulated bubbles that are the agency shacks.

No matter how hard you try, you can’t fight the feeling that it’s no more than a paid holiday for the people who’ve just joined the industry, and the seminar halls tucked away in the corner are simply the excuse given to justify the astronomical costs.

And it’s sad because you can see where this is going. The skirts will keep getting shorter, the tattoos and facial hairstyles will keep getting more creative, and the work will keep going down the toilet.

Interestingly, a sign inside the toilet read: ‘If it takes too long, it’s not worth it.’ I don’t know if that’s meant to be funny, but it sounded like a fairly good reflection on a few things.

And then there are the awards themselves.

(Full disclosure: We were nominated in 5 categories and were disappointed to not have won in any. However, this is not about being a sore loser. I respect the jury’s decision and judgment. I just disagree with the way things were done, which would have stood even if we had won.)

That said, I still found the childish absurdity hard to believe. Cheering and hooting is one thing, sending cheerleaders on stage and acting like a bunch of drunk college freshers just takes whatever dignity is left in the ceremony and chokes it do death with a pair of blood red pom-poms.

And like a friend tweeted: What if the Oscars jury was also ‘strict’ and decided there were no good movies made this year, or that nobody cares about ‘best cinematographers’ so there’s no need to call them on stage, or Katheryn Bigelow came to pick up her Oscar with a bunch of cheerleaders… and so on.

Again, I don’t have anything against having fun. But doesn’t the value and stature of this event depend on how the ‘delegates’ treat it?

If we all want it to be an excuse for a paid, drunken holiday, that’s all it will ever be.

Being in digital, I’ve never really felt a sense of belonging to this community. But seeing the show at Goafest 2010, I have lost whatever desire I had for it. People wearing checkered shirts and normal hairstyles simply don’t cut it at the festival of cool. The fits, it seems, have become the misfits.

So, after spending this one at the opposite end of Cavelossim beach, peacefully distant from the party zone, next April, I’m going to shave my head, grow a goatee, get a Chinese tattoo and yell ‘What the fuck, dude?’ at the top of my voice, all the fucking time.

That’s probably the only way this circus can be enjoyed.

Disclaimer: This post is by abhishek prasad, copywriter at digiVaasi. The views and opinions expressed by this author may not represent or be endorsed by digiVaasi in any way. Well, maybe in some ways. It’s a bit tricky … we’ll have to ask our lawyers.