Do Mermaid Exists? Well we believe they real do!

When Spawake – A Japanese skin care brand from the stable of Kose, wanted to engage with its Facebook fan base and that to in a never seen before way, we thought that “Mermaids” would be the right messenger for them. While the name ‘Spawake’ denotes the awakening of natural skin beauty with Sea Spa – a beauty treatment enriched with the goodness of sea, Mermaids – the mystical gorgeous sea creatures offer tons of inspiration from their long, luscious beach waves to their radiant skin.

An underwater shoot with these elusive creatures, lead us to create a game based interactive digital film which had mermaids in the starring role. With the direction of the film under the command of the user, the film Mermaid friends of Spawake achieved the aim of engaging the users while at the same time educating the TG about the brand philosophy.