The Internet was always social.

If you’ve spent any amount of time looking at analytics data for a website, you’d have noticed something called “Direct Traffic”. In our experience, most websites without media support tend to have ‘Direct’ as the biggest source of traffic, by far.

Most social strategies are built around driving traffic from Facebook or Twitter, ignoring this chunk. Many believe ‘direct’ means people are coming directly by typing the url.

Come on. If you think about it, the average person typing

www.yourbrand.com/yourlatestcampaign
sounds, well, a bit of a stretch.

Turns out, ‘direct’ is much more, and it’s social in a sense that preceded social networks.
When there was no Facebook, we still shared sh** on the internet. And we still do. In the end, it comes down to how cool your sh** is. Not the channel where it’s shared.

This wonderful article on The Atlantic explains what exactly it all means.

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