Two-facebook?

People running a Facebook page (social media managers are people too, you know) must have noticed something odd recently. On every update, Facebook tells you that you’ll only reach about 15% of your audience. If you want more, there are easy, conveniently highlighted options to pay up.

This is not a small change. There’s a great run-down on this on a blog called Dangerous Minds. You can read it in full right here.

Paying to reach an audience on which brands have invested time and money already (via FB ads, among others), doesn’t sound like a good deal. And for most pages, the economics won’t make sense either.

It’ll be terribly interesting to see how this will pan out, and how brands will cope with it.

The traditional defense of Facebook is that their secret-sauce algo filters out brand updates so as to not pollute peoples’ newsfeeds with less relevant information. A great reason, putting the users’ interest first.
Except that it falls on its face when they say they’re okay with polluting if someone pays for it.

We’ve said it before though, even when it was free:
http://blog.digivaasi.com/2011/11/a-community-of-dunces/

The Internet was always social.

If you’ve spent any amount of time looking at analytics data for a website, you’d have noticed something called “Direct Traffic”. In our experience, most websites without media support tend to have ‘Direct’ as the biggest source of traffic, by far.

Most social strategies are built around driving traffic from Facebook or Twitter, ignoring this chunk. Many believe ‘direct’ means people are coming directly by typing the url.

Come on. If you think about it, the average person typing

www.yourbrand.com/yourlatestcampaign
sounds, well, a bit of a stretch.

Turns out, ‘direct’ is much more, and it’s social in a sense that preceded social networks.
When there was no Facebook, we still shared sh** on the internet. And we still do. In the end, it comes down to how cool your sh** is. Not the channel where it’s shared.

This wonderful article on The Atlantic explains what exactly it all means.

Featured on Social Samosa!

To be honest, we didn’t know much about them either.
But we soon discovered it’s a pretty neatly done portal for news, articles and features about the digital industry.

Their extensive questionnaire looked formidable at first, but we managed to answer it all.
So in case you were wondering who we are and what makes us tick, here are all the answers.

Social Media Agency Feature: Digivaasi

And don’t you tl;dr on it!