Pepsi Tweet20

After many, many sleepless nights, esp. for our tech wizards, our latest campaign is live.

It’s the Pepsi Tweet20 – the first ever cricket tournament played on Twitter!

The idea is simple: Pepsi tweets a ball. You tweet a shot. The right shots get you runs.

But behind the simple idea, there’s a complex gaming engine that lets thousands of people play simultaneously by tweeting shots. It keeps track of every tweet, matches each ball with the right shots to calculate runs, and shows you the score in real time on the website.

You can play by tweeting on your desktop, phone, tablet … any twitter client really. You can also play right from the website, where you can see your live scores, stats, bonus shots and a lot more.

Here’s a little video explaining how it works.

The Tweet20 tournament will have 24 matches, and 6 winners will fly to Sri Lanka with Pepsi to watch the real action live.

From the very first match, #PepsiT20 has been featuring in the top 3 trending topics in India.

Check out the campaign on the Pepsi Tweet20 website.

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