There is a famous quote that’s attributed to everyone from Gore Vidal to Genghis Khan to Maurice Saatchi. (At least Saatchi is misquoted on that, as the inimitable Dave Trott pointed out on his blog.)
Here’s the quote: “It’s not enough to succeed. Others must lose.”
It seems that many people working in digital marketing have taken that quote a bit too seriously.
You can’t go to a meeting or a conference these days without someone proclaiming how everything has changed forever, how digital has transformed our species and how mobile is going to change everything again.
Somehow, it isn’t enough that a digital or social or mobile campaign does well. It is invariably made into a case study of how everything else is dead.
Since we live in an age of aphorisms, and one of our favourite things these days is images with insightful quotes easily shareable across our social graphs, here’s something to think about.