After months spent fixing the ‘last round of feedback’, tweaking the animation ‘just a bit’, listening to people say ‘Next week pakka live’, and almost losing hope of ever seeing it shine, we finally released it a couple of weeks ago.

Ladies and gents, it’s ‘ShineShah’, the conqueror of evil, the vanquisher of darkness, it’s … the sh*t.
Do have a look for the sake of the 3 million man-hours put into it, if nothing else.


We’re planning to hold off the promotion for the time being to see how far we can go without it, and tweak it further based on the responses we get.

You see, after so many long nights spent staring at the bloody thing, we’ve kinda lost the perspective here.
So please do tell us what you think, and how we can make this better. We promise we’ll give you due credit and send you a customized thank you e-mailer too.

Found this gem today and by god, it’s got to be mandatory viewing for every single person connected to this disproportionately glorified candy-selling business.

So drop whatever you’re doing for an hour and watch Luke Sullivan speak on simplicity in advertising.


Luke Sullivan from on Vimeo.

‘You will encounter a variety of stupidity so vast in magnitude that you will feel… humbled. And that’s a good place to be small… you will feel [you’re] in the presence of something greater than yourself.’

Well, what can one say to that?

Recently found on Ad Age, something brilliantly sensible which we should all be reading every bloody day.

A Small Agency’s Guide to Going Digital

Even though there may not be a one-size-fit-all formula, it’s quite baffling how even established digital agencies so often overlook the basic, common-sense things. (Ahem… yes, we do plead guilty ourselves too.)

But hey, the first step is overcoming denial, right?

Oh, and wish you a shockingly terrific 2010.